At NAPPA Awards our focus is family and our mission is simple — find and showcase the best toys, games, books, baby and family products.
Submissions are open year-round. See below for editorial calendar celebrating our winners.
Our Evaluation Process:
We use real parents for our evaluation team. Many of our moms and dads are also pediatric nurses, educators and child development experts. We send them the products and they send back their honest feedback. In order to be a NAPPA Award winner, your product must meet the “parent test” – do they feel comfortable using this product for their own child, would they buy it for themselves, do they feel that this is a quality product with safe materials and good design.
NAPPA Awards has been celebrating the best in the industry for 35 years. We are very proud of our history and the fact that we have always stayed true to our mission and have never been a “pay to play” program.
NAPPA not only has a national reach, but a community reach through our Play Learn Connect consumer newsletter, social media and collaboration with parenting publications throughout the nation. We are where parents are. NAPPA is the exclusive product evaluator for L.A. Parent, reaching the second largest market in the nation. We are the only awards program with a media partner that has both print and digital reach. NAPPA reviews are also seen in parenting publications around the country, reaching hundreds of thousands of parents.
Just a few brands we have proudly worked with:
Our History
We have been celebrating the best for 35 years! The industry knows and respects us and parents trust us. As one of the longest running awards programs in the country, we are the “go-to” source for parents and professionals seeking the best products for their children and families.
What sets us apart:
NAPPA not only has a national reach, but a community reach through our Play Learn Connect consumer newsletter, four different gift guides published each year, social media and collaboration with parenting publications throughout the nation. We are where parents are.
- NAPPA’s Facebook followers: 17K
- NAPPA’s X followers: 3,065
- More moms on Instagram, YouTube & Pinterest: 4K+
- Email subscribers: 15K+
NAPPA is the exclusive product evaluator for L.A. Parent, reaching families in the second largest market in the country. We are the ONLY awards program with a media partner that has both PRINT and DIGITAL reach.
NAPPA reviews are seen in parenting publications around the country, reaching hundreds of thousands of parents. Check out our Press section!
We test and evaluate products in the following categories:
- Toys, Games, Books
- Arts & Crafts
- Educational Tools for Children and Parents
- Baby, Maternity and New Mom Products
- Music and Music videos
- Virtual Products (Apps, Podcasts, Video Games, Software and Websites)
- Streaming Content
- Inclusive and Special Needs Products
- Accessories/Apparel
- Family Wellness and Fitness
- Gadgets ‘n’ Gear
- Products that Promote Sustainability
- Household Items
- Items for Pets
What Winners Receive:
- Complimentary Award Seal that can be used on all marketing materials and packaging and at trade shows.
- Inclusion in one Gift Guide: Summer Fun, Back-to-School, Bundle: Baby, Toddler & New Mom Gift Gide and Jingle Holiday Gift Guide
- Dedicated post on NAPPA website
- Dedicated social media post
- Inclusion in editorial roundups in Play Learn Connect, NAPPA Award’s consumer newsletter.
- Inclusion in roundups supplied to our exclusive media partner, L.A. Parent, reaching more than 200,000+ families in Los Angeles and Ventura counties.
- Inclusion in roundups sent to editors of parenting publications throughout the country.
2025 Editorial Calendar Showcasing our Winners:
Sustainability
Deadline: January 31
Inclusion, Positivity & Kindness: To Yourself, To Others and To the World
Deadline: January 31
Classic/Retro Toys & Games
Deadline: February 5
Easter Basket Gifts
Deadline: February 14
Best for Moms: Mother’s Day & Everyday
Deadline: March 3
Healthy Living & Household Products
Deadline: March 1
Spring & Summer Fun and Travel
Deadline: April 4
Baby, Toddler & New Mom
Deadline: June 2
Back to School
Deadline: June 16
Celebrating the Holidays
Deadline: August 1