At NAPPA Awards our focus is family and our mission is simple — find and showcase the best toys, baby and family products.
Submissions are open year-round. See below for editorial calendar celebrating our winners.
Just a few brands we have proudly worked with:
Our History
We have been celebrating the best for 33 years! The industry knows and respects us and parents trust us. As one of the longest running awards programs in the country, we are the “go-to” source for parents and professionals seeking the best products for their children and families.
What sets us apart:
NAPPA not only has a national reach, but a community reach through our Play Learn Connect consumer newsletter, social media and collaboration with parenting publications throughout the nation. We are where parents are.
- NAPPA’s Facebook followers: 19K
- NAPPA’s Twitter followers: 3,384
- More moms on Instagram & Pinterest: 3K
- Email subscribers: 15K
NAPPA is the exclusive product evaluator for L.A. Parent, reaching 200,000 families each month in the second largest market in the country. We are the ONLY awards program with a media partner that has both PRINT and DIGITAL reach.
NAPPA reviews are seen in parenting publications around the country, reaching hundreds of thousands of moms. Check out our Press section!
We test and evaluate products in the following categories:
- Toys, Games, Books
- Baby Products
- Music and Music videos
- DVDs
- Virtual Products (Apps, Podcasts, Video Games, Software and Websites)
- Streaming Content
- Inclusive and Special Needs Products
- Accessories/Apparel
- Educational Tools for Parents and Children, Arts & Crafts
- Family Wellness and Fitness
- Gadgets ‘n’ Gear
- Maternity and New Mom products
- Natural & Green
- Household
- Pets
What Winners Receive:
- Complimentary Award Seal that can be used on all marketing materials and packaging and at trade shows.
- Inclusion in Gift Guides: Summer Fun, Back-to-School, Bundle: Baby, Toddler & New Mom Gift Gide and Jingle Holiday Gift Guide
- Dedicated post on NAPPA website
- Inclusion in social media posts
- Inclusion in editorial roundups in Play Learn Connect, NAPPA Award’s consumer newsletter.
- Inclusion in roundups supplied to our exclusive media partner, L.A. Parent, reaching more than 200,000 families each month.
- Inclusion in roundups sent to editors of parenting publications throughout the country.
2023 Editorial Calendar Showcasing our Winners:
Celebrating Positivity & Kindness: To Yourself, To Others and To the World
Deadline: January 30
Best for Moms: Mother’s Day & Everyday
Deadline: March 1
Healthy Living & Household Products
Deadline: April 1
Spring & Summer Fun and Travel
Deadline: April 3
Baby & New Mom
Deadline: June 1
Back to School
Deadline: July 3
Celebrating the Holidays
Deadline: August 1
