Introducing Blume – dolls that mix imaginative, over-the-top hairstyles with an awesome blooming effect for a surprising toy “reveal” experience. Use the included watering can to add water onto the “seeds”, wait a few seconds, and watch as your Blume doll starts to grow— out of her flowering pot. You won’t know which Blume character you have until she blooms. Twenty-two dolls launched in the first collection and are categorized by rarity: “adorable”, “rare”, “super rare”, and only one “mystical” doll.
“So exciting to see which doll we get”
“When the doll blooms, it’s very exciting”
“These dolls are colorful, cute and fun to collect”