Blume

Introducing Blume – dolls that mix imaginative, over-the-top hairstyles with an awesome blooming effect for a surprising toy “reveal” experience. Use the included watering can to add water onto the “seeds”, wait a few seconds, and watch as your Blume doll starts to grow— out of her flowering pot. You won’t know which Blume character you have until she blooms. Twenty-two dolls launched in the first collection and are categorized by rarity: “adorable”, “rare”, “super rare”, and only one “mystical” doll.

Evaluation comments:

“So exciting to see which doll we get”

“When the doll blooms, it’s very exciting”

“These dolls are colorful, cute and fun to collect”