Thank you for sharing your story with us and our readers.

Please tell us a little about your book, The Yoga of Parenting, which recently won NAPPA Awards. What led you to write it.

I often say that my book, The Yoga of Parenting, is less of a “how-to-parent” manual and more of a “how-are-you, the Parent?” guide. It’s a conscious parenting book that aims to help parents stay grounded, so they can show up fully and compassionately (with themselves and their families). Most parenting books are behavior and child focused. I was finding myself overwhelmed trying to memorize the perfect script to say to my unruly toddler and when the script didn’t work, I would often feel bad about myself as a mom. I noticed that I was looking outside of myself for the answers. When I slowed down and started to pay attention to my intuition, I was able to parent much more authentically. I wanted to create a book that cultivated that energy in parenting. A book to help people anchor into themselves and to parent from their heart.

How and when did you become interested in yoga? When did you start teaching?

My first foray into yoga was actually as a bit of a joke. For my 19th birthday, my dad sent me a box of gag gifts to imply I was getting “older” (hilarious to think about now that I’m 42). It included a number of items to combat aging, including a yoga VHS. My roommate and I popped it in, fully expecting to be laughing and poking fun, but before we knew it, we were both transfixed. Fun fact, my college roommate Allison Duckworth is also a yoga teacher in the Pacific Northwest.

I started teaching in 2008. I took the typical LA story route of working in the film business out of college, but the stress was overwhelming. When my mom was diagnosed with Stage 4 lung cancer, it was all too much. I walked off the Paramount Lot and into the Center for Yoga studio on Larchmont and never looked back.

 

How is parenting and yoga related?

When most of us hear the word yoga, we automatically assume poses. The West has commodified the practice to be exercise, but yoga is so much more than that. Yoga is about connection and unity. The body just happens to be one vehicle we use to do that. But many other practices fall under the umbrella of yoga, such as meditation, prayer, devotion, celebration. Really anything you do with a present mind and clear heart can be considered yoga.

Defining yoga in this way made me pause and realize, OMG! Parenting is a yoga practice. Everything I do in parenting has the underlying intention of connection. There’s the obvious desire to connect with our kids, but also the need to connect with ourselves (self-care, boundaries, values) and something bigger than us (trust, non–attachment, faith).

How has parenthood changed you?

It’s funny, so many people talk about motherhood changing them, but I really feel like I’m more myself than ever. The wisdom traditions teach us that we are all love and our true Nature is light and connection. But then as we go through childhood and teenage years and adulthood, we forget that truth. We start to see ourselves through other’s eyes or society’s lens. Motherhood helped me see clearly again. Looking at my sons who are just so perfect and pure, reminded me that I am the same! Just as you, the reader, are. Everyone has that purity and heart inside of them. Now, my life’s mission is to help people reconnect to that place within themselves. It’s not an easy practice. It requires a lot of chipping away of social conditioning and old beliefs, but beneath it all is something so magnificent. Imagine loving and accepting ourselves as much as we do our kids?

 

How do you use your yoga practice in your role as a mom?

I use my yoga practice in every instance of my parenting. From taking deep breaths to being able to withstand discomfort, my yoga informs every interaction. In a more obvious sense, there is the physicality of parenting two young boys. It’s a lot of energy and movement, so having a movement practice helps me with the pillow fighting and crawling around on the floor. Mentally, my meditation practice trains me on presence. It’s not always easy! I’m often distracted or fatigued, but having a steady meditation practice gives me a baseline of what is possible. My practice also provides a levity and lens of temporality. Yoga teachings remind us that everything is changing all the time. Nothing is constant, except love. We see this when our bodies feel different on the mat day to day, or our minds are unruly one day and focused the next. Remembering that “it’s all temporary” informs my parenting in the most challenging times and the most joyous times.

What are some practical ways that parents can bring the art of yoga into their daily lives?

The first thing is to notice your breath. I like setting reminders throughout the day to breathe. That could be an alarm on your phone saying BREATHE or post-it’s sprinkled throughout your home and in your car (since we live in our cars in L.A.). Another thing my friend Tara Stiles talks about a lot is body position. Noticing how you are holding yourself moment to moment. Are you tense and hunched over? Are you making yourself small? Or making yourself larger than you need to? It’s a practice of proprioception and paying attention to where we are in space is actually a great energy management tool. Introspection is key too. Journal, go to therapy, having a parent group. We call it self-study in the yoga world. Continue to look at your role and your part, your thoughts and your behaviors, because those are the things you can control.

 

Did you have a mentor growing up? And what role did that person play in your life and your career?

I’ve had many mentors over the years. In the yoga world, I would say my two main yoga teachers were Maty Ezraty, who founded YogaWorks in 1989, and Annie Carpenter. They both taught me how to slow down and to pay attention to the details. I was always high energy and fast-moving (frankly, I still am!), but Maty & Annie taught me to let my breath set the pace of things. They taught me to trust in the process. More recently, Jaycee Gossett who’s a teacher at The Class in Santa Monica is an unexpecting mentor. Her classes are therapy sessions for me and every time I study under her, I practice unconditional love and radical acceptance.

My parenting mentors include a number of very wise teachers, including Kimberly Ann Johnson, who wrote The Fourth Trimester, and who I’m super excited to study with this January. Kimberly teaches me the critical importance of self-care and how to honor the primal and transformative process of motherhood and womanhood. From afar, I’ve always greatly admired Dr. Shefali Tsabary. My wish is to learn directly from her one day! She’s the queen of conscious parenting.

 

When not working, where will we find you?

Ha, I feel like I’m always working, because that’s kind of my default approach to life. The times I can truly turn it off are meditating, breastfeeding my littlest, enjoying sunsets with my eldest, with my mom friends, doing mindful movement, and napping!

 

What would you tell your middle school self?

Oh man, middle school was rough. I had a really hard time finding where I fit in. I remember a lot of tears, but I also remember a lot of laughter. I would tell that little Sarah, “This is a blip! Just get through it.” I would reassure her that as permanent as everything feels, nothing is. I’d tell her that she is perfect exactly as she is and to not stop shining her light.

We’re thrilled to chat with Bill Nichols and Peter Cmiel of Blip’s Toys, who have won NAPPA Awards several times.

Thank you for sharing your story with us and our readers.

1. Please tell us a little about your company’s mission.

Our mission is to offer innovative toys at reasonable prices.  We think of ourselves as a speedboat among cruises ships as compared to the large toy companies, bringing new products into the market in a matter of months versus years. One example of this was the Zoom-o disc launcher. Back in the mid 2000’s we showed Target stores a working prototype in February and they loved it. The challenge was they wanted it in stores for summer that year!  We challenged our operations team and we were able to build the tooling, complete production and ship it in under 90 days, making it in store by June.  That item has sold millions to date and is still being sold today.

2. What made you want to start this company?

Bill: While working in the toy industry as a frustrated salesperson I saw many opportunities left unanswered. Very few companies actually listened to retailers’ needs so I thought what a great opportunity to actually listen and develop for actual opportunities on shelf.  So, starting Blip allowed me to pursue new products and categories in the marketplace with instant support.

 Peter:  Prior to forming Blip, I worked as a toy inventor and became frustrated in getting manufacturers to bring my ideas to market. With the creation of Blip, I was able bring those ideas from concept to production and into the hands of consumers. Part of that process is not only seeing that item make it to the market, but being in control of the process to ensure that its outcomes match my original vision.

3. Did you have a mentor growing up? And what role did that person play in your life and your career?

Bill: I’ve been very Lucky. I had many mentors, in all areas, toy sales, design, retail merchandising, product development.  It’s important to listen and play out of your comfort zone.

 Peter: One of my key mentors was my first employer out of college. He was an ex-Tonka toys executive and introduced me to the complex toy world.  When I first started, I asked him what my job description was and he said, “anything I don’t want to do”.  Our main focus was toy inventors and were able to successfully license various products. My time spent with him was invaluable as he included me in all steps of the process. One of my favorite memories during that time was when we travelled to the London Toy show.  It was my first toy show and trip overseas. 

4. Best life advice you received growing up?

Bill: you get to choose every day, good day, or bad day when you start, choose good!

 Peter:  As it relates to one’s professional career, I was told people want to work with people they like.  While simplistic, it helped me keep understand the benefit of working in a team and staying out of the politics and drama as much as possible.

5. How has parenthood changed you?

Bill: I have three adult children and one grandchild. The benefits of having children and being in the toy industry is invaluable.  It forces you to use your own experiences when developing products. My 3 kids would give a very different answer, they would talk about how many of their toys went missing and never came back. “dad” was always watching how they played with them and then the ones they played with the most would disappear. Later they realized I was like “Sid” from Toy story and was always recreating / designing new toys from old.

Peter:  I have two teens (16 & 18) and they provided a tremendous amount of insight into toy design at their various stages of their development.  We spent a lot of time together playing with our new toys learning what works and what doesn’t.  It was interesting to see what they gravitated towards and as a toy maker I tried not to influence them with things I brought home as I really wanted genuine feedback.  In my experience kids want to please you and will tell you they like something if they think you do as well.  My children were at a great age, 3 &5 when our big hit toy brand Squinkies came to market, and they were an instant hit with them!  The industry had never seen a toy IN a capsule, so Squinkies was a pretty big innovation in the market.  They loved the collectability aspect and their squishy tactile feel.  And having all of our kids be able to play test it and give us feedback on the tiny characters was just invaluable.

6. When not working, where will we find you?

Bill:  sadly, at retail walking thru ALL the aisles looking for new and innovative ways to merchandise. For total relaxation, boating with family on the lake.

 Peter:  I’m often in my shop tinkering with new ideas.  My day is filled with meetings or emails leaving me with a desire to use my hands.  I find it satisfying to build something tangible that has a purpose.  Sometimes it’s a simple shelf system for the home or a crude mockup of a new toy idea that helps define a designs shape or scale.  My background as an industrial designer laid the foundation of the various steps of product development, ideating, drawing, prototyping, etc. that I enjoy to this day with all my projects.

 

Learn to be unique with these NAPPA Award Winners. Lots of games and toys to help kids learn in new, exciting ways.

The Get Movin’ Activity Deck for Kids: 48 Creative Movement Ideas for Little Bodies

A unique children’s movement and play deck, featuring 48 cards with practices and activities for all ability levels. Celebrate the many ways our bodies can move. Through fun images and simple directions, kids will challenge themselves in different categories of movement. $19.95, ages 4-8 years, shambhala.com

LolliPost Pen Pal Kit for Grandkids (and their Grandparents)

Writing is easier and more fun. Writing prompts give kids and adults clever topic suggestions and a tracking postcard keeps the pen pal momentum going. Replies from grandparents are quick because a perforated reply postcard is included with the child’s notecard. $29.99, ages 5+, lollipost.com

Epic

Encourage kids to explore their interests & learn in a fun, safe, kid-friendly environment. Unlimited access to 40,000 high-quality books and videos. From the stories you grew up with to popular Epic Originals. Offers tracking for parents and allows kids to boost their skills. $6.67/month OR $79.99 billed annually, ages 2-12 years, getepic.com

LOST LOOT: DIY Pirate Treasure Hunt Game

This is no ordinary scavenger hunt game. Go on a Treasure Hunt to find Goldbeard’s Lost Loot. Goldbeard was worried about his treasure falling into the wrong hands so he created an intricate locking mechanism in order to open his very special chest. Can you find all 5 keys? Fun Factor: Turn your home and backyard into a pirate’s playground! Great fun for parties & classrooms. Creative Skills: This game encourages children to think on their feet, be creative & stay active. $34.99, ages 3+, amazon.com

Bebi Toddlers

Educational games & puzzles for kids. Education is an important process in a child’s life, but it’s not so easy to follow standard guidelines, written formulas, and rammed materials. It is fun to play games and those games affect our brains back – how to improve our logical thinking, fine motor skills, and such more. Now children can have a fun time doing what they like while absorbing important information. $6.99/month, ages 2-5 years, bebi.family

Dino Puzzle Games for Toddlers

It’s jam-packed with puzzles designed to improve preschooler skills in fun and meaningful ways. Kids will delight in solving illustrated pictorial puzzles of dinosaurs, cars, animals, and more. As they play, kids match shapes and patterns, find colors, and develop their imagination, logical thinking, and problem-solving ability. Kids can enjoy the original classic puzzles, turn the pieces to reveal the picture, find matching shapes, spin the columns to find the picture, or put the scattered parts in place. FREE, ages 2-4 years, apps.apple.com

bekids Reading

Engaging stories for young readers to learn in an effective way. The beautifully designed and animated storybooks are divided into different levels to motivate kids to progress with confidence and learn at their own pace. There are captivating word games that test kids’ reading skills and boost vocabulary. Join the sing-a-longs after each story, and memorize new words through delightful songs. Free, ages 2-4 years, bekids.com

bekids Coding

A story-based coding adventure that keeps kids engaged and motivated. Join Zak, Grace and DOT on a mission to save Planet Algorith. Use coding skills to control robotic arms, plan routes, hunt treasures, and create dance moves. A drag-and-drop, tile-based coding approach that helps kids develop logical thinking and problem solving through creative, visual play. Free, ages 5-8 years, bekids.com

bekids Science

A series of short, digestible lessons designed to boost scientific literacy. Learning experiences crafted by educational experts and interactive games for each topic. Includes bonus mini games for more fun. Collect badges and rewards as kids progress through topics. Free, ages 2-4 years, bekids.com

We’re so excited to bring you our latest NAPPA Award Winners just for Baby + Fam. Check out all the great products featured below.

Naturepedic Breathable Organic 2-Stage Lightweight Crib Mattress

It’s the mattress that truly checks all the boxes. It combines organic materials and chemical safety with waterproof protection, breathability, and flexibility. The washable cover provides excellent airflow should baby turn face down while the underlying mattress is firm, waterproof, and provides excellent edge support. No flame retardants whatsoever or other questionable materials. $399, ages birth-2 years, naturepedic.com

Snuggleluvs

These soft and whimsical stuffed animals are oversized and super fun with long fluffy hair. They make any child smile and are designed to provide comfort and ease anxiety. With their added weight, extra softness, and optimal cuddling size, Snuggleluvs are a stress-relieving companion for all ages. $50, all ages, wildrepublic.com

Premium Contoured Changing Pad

Designed to make changing your baby a clean, easy, and secure process. Made of a durable water-resistant material that’s easy to wipe clean after changing your baby. For extra security, it features contoured walls and a safety belt that has an ultra-soft, luxurious, comfortable buckle cover. Also includes two straps to secure it to your changing surface, as well as a non-skid bottom to help keep the changing pad in place. $29.99, parents, storkcraftdirect.com

Hoop™ Glider & Ottoman

A complete two-piece nursery set. Comfortable, padded arm cushions with pockets for added storage convenience. Enclosed metal ball bearings make for a smooth and gentle nursery gliding experience. Durable, easy-to-clean polyester material. $229.99, parents, storkcraftdirect.com

SplashEZ Mold Free Bath Toys

Make water play wildly fun with these no mold bath toys. Your baby bath set includes 5 adorable animal friends——Tony Tiger, Leo Lion, Quentin Quail, Freddy Frog, and Uma Unicorn. BPA-free with hole-less design means no water seeps in. After bathtime, the toys dry off and stay odor, slime, mold free. $9.99, ages birth-2 years, amazon.com

Papablic Baby Bottles Sterilizer and Dryer

When feeding with a baby bottle, it can be difficult to keep bottles clean and 100% safe, even if washed thoroughly after every use. This cleans your bottles with penetrating steam that is hotter than the dishwasher and dry the safe way with hot air. Completely clean your baby bottles in 8 minutes. $79.95, for Parents with kids 0-24 months, papablic.com

We’re so excited to bring you our latest NAPPA Award winners that are BEST for Baby, Mom, and Toddlers!

Alphapals Sets

A cozy, cuddly seat full of wonder and play. The soft plush Alphabag is fully lined and includes 26 Alphapals plush letters hidden inside. Each letter includes the trademark signature embroidered smiley face giving each letter its own personality. $195, ages 2-4, alphapals.com

Momcozy Video Baby Monitor

Featuring a non-WIFI and hack-proof system that’s super easy to setup and provides a 360 all-around field of view, full HD camera and great picture quality. The long battery life provides 11.5 hours with display on and up to 22 hours with display off. $159.99, ages birth+, momcozy.com

Olababy Rechargeable Electric Baby Nail Trimmer

Features gentle rotating filing pads, preventing potential damage to surrounding skin, cuticles, and nail beds. Equipped with a built-in LED light for optimal visibility. $49.99, ages 0-3 years, olababy.com

Hubble Connected Guardian+

Features a soft wearable strap with a sensor and a Base Station. Wraps gently around the baby’s ankle and tracks sleep quality indicators such as heart rate and oxygen levels. The Base includes a nightlight and speaker that streams hundreds of sleep sounds. $149.99, ages birth-2 years, hubbleconnected.com

Farm Animals

Bond with baby and build emotional security through a cozy reading ritual. This board book with whimsical illustrations introduces kids to the fun world of barnyard friends. Includes interactive features. $17.95, ages 6 months – 3 years, lilbigworld.com

LullabyNursery Pal Dual Vision

A smart HD baby monitor made up of a 5-inch screen parent unit and a dual-lens camera. Provides close-up and wide-angle viewing, along with AI motion tracking. Also allows for two-way audio talk and can be controlled using the free app. $229.99, ages birth+, hubbleconnected.com

Earth Breathe Safe Breathable Crib Mattress

Non-toxic and waterproof with a removable washable and breathable pad. The dual-firmness design flips from a firm infant side to a cushion firm toddler side. $279, ages infant-toddler, lullabyearth.com

Hubble Connected Eclipse+

A smart soother and Wi-Fi audio monitor. Comes equipped with a customizable multi-color night light, preloaded lullabies and hundreds of expert-curated soothing sounds and bedtime stories. Includes a digital clock and a wireless charging base so it can be moved room to room. $79.99, ages birth-5 years, hubbleconnected.com

We’re so excited to bring you our latest NAPPA Award winners that are full of Kindness and Positivity!

Sing A Song of Kindness

Rediscover your favorite nursery rhymes, adapted to celebrate kindness, friendship and compassion. This beautifully illustrated collection comes with a touching message that a little kindness makes the world a better place. $9.99, ages birth+, silverdolphinbooks.com

The Hero of Compassion: How Lokeshvara Got One Thousand Arms

A retelling of a classic Asian Buddhist tale of compassion and resilience that teaches that even when we feel overwhelmed by the suffering we see in the world, we can still find creative ways to help those around us. $18.95, ages 4-8, shambhala.com

Work, Parent, Thrive

Ditch guilt and manage overwhelm with these science-backed strategies. The friendly and supportive tips and anecdotes are designed to give working parents the tools they need to better manage the daily challenges and focus more on the joy. $19.95, shambhala.com

“I’m a Great Recycler”

Sing along with your little one on how you can help save the earth by recycling, composting and donating. Catchy tune with a positive message. 99 cents, ages birth+, debiderryberry.com

Baby Ballers: Venus and Serena Williams

Before they were serving up grand slam victories, Venus and Serena Williams were just two sisters growing up in Compton. Follow along this inspiring story as they go from learning tennis with their dad to winning Wimbledon. $7.99, ages birth-2 years, silverdolphinbooks.com

More Than Affirmations: Inspiring Affirmation Cards, Reflection Prompts and Activities for Kids

Features 30 positive affirmation cards for kids with different and unique reflection prompts, mindful activities and exercises. Promotes confidence, positivity and self-reflection. $19.99, ages 4-11, meditationfairy.com

‘The Moon is Broken’

A lyrical bedtime story that explores the power of imagination and friendship while teaching children about the phases of the moon. $9.99, ages 2-5, amazon.com

We Listen to Our Bodies

Gives children a vocabulary to understand and communicate their feelings, develop personal boundaries, and build their social and emotional skills. $15.99, ages 3-5, freespirit.com

Be Bright Lulu Doll

Help your child discover their strength and courage with this unique doll whose lilac hair has a UV activated blonde streak that turns pink in the sun. Kids can join five animal guardians and use their spirit to be confident, dream big and change the world. $49.99, ages 3+, adora.com

Care Bears Dare to Care Bear

A new friend whose all about kindness, compassion and acceptance to all around her. This multicolored plush wants everyone to know that “it’s cool to be kind!” $14.99, ages 4+, basicfun.com

NAPPA Awards has been celebrating the best in family products for 33 years. For more product reviews and gift ideas visit nappaawards.com

Jossy Lee is the creator and mom behind the 2022 NAPPA Award winning board book, Mommy Goes To Work.

We recently chatted with Lee about her company’s mission and parenthood.

Meet Jossy Lee, the mom behind Mommy Goes To Work board book.

Jossy Lee with husband Matt and sons Jeremy and Timothy

Please tell us a little about your company’s mission

Mommy Goes To Work celebrates working mothers and makes drop offs easier, one story at a time. This book series is the first offering from woom, an incubator nurturing working moms through credible insights, actionable solutions, and heartfelt inspiration.

What made you want to start this company?

Mom guilt and separation anxiety led my family to create  Mommy Goes To Work. It creates a sense of togetherness, drawing connections between our days at work and at school. As we tested the story book with over 100 working moms and people who support them, we realized that there are so many opportunities to improve the working motherhood journey. We aim to drive  innovation that supports working mothers so they can thrive at work, at home, and anywhere they aspire to be.

Did you have a mentor growing up? And what role did that person play in your life and your career?

My grandmother! While raising five children, she co-founded the first hospital in my hometown with my grandfather and built a successful career impacting many lives. Our next Mommy Goes To Work book is dedicated to my grandmother and all moms working at hospitals.

I was the third girl in my family and  Chinese culture values boys a lot more than girls. My birth would have been a disappointment for others, but fortunately, my family was different. Grandma has always believed girls can be anything and everything. She is 93 this year and still active and curious—she has been learning bitcoin and loves using her Apple watch!

Best life advice you received growing up?

“Find your gift and give it to others.” I am a firm believer in combining your passion with your unique superpower, and using that to create things with purpose and meaning.

How has parenthood changed you?

My ability to switch from one task to another significantly increased. One time during the pandemic, I was changing a diaper the minute before I jumped into the zoom meeting room to host a board meeting—and it didn’t bother me at all! I am proud of my agility in managing my work and life to be the best I can be.

When not working, where will we find you?

Enjoying big and small things with my family in Boston or Taipei!

What would you tell your middle school self?

I spent a lot of effort trying to be like everyone else so that I could “fit in.” I would tell myself, “Stand out. Be you, be the unique you, and be the best you.

Best advice on parenting you’ve received?

Involve kids in your work. My husband and I often talk about our work with our kids, fill them in on our projects and take them to our workplaces. We’re constantly amazed by their ability to come up with creative solutions. One time I shared with my then 4-year-old that I was worried my colleagues wouldn’t like a new idea I was about to propose. He said “Mommy, even if they don’t like your idea, I still think you are the best. You just tell them, let’s keep trying, don’t give up, and together we’ll find better ideas.” Wow!

What do you enjoy doing most with your family?

Snuggly story time. Reading together every night sparks conversations and our imaginations. Mommy Goes To Work was inspired by our love for storytelling and we hope it brings joy and inspiration to many families.

NAPPA Award Winners Announced in January 2022

Meet our latest NAPPA Award Winners announced in January 2022:

Train Your Mind Like a Ninja

A card deck with 30 “secret skills for fun, focus and resilience.” Using ninja training and martial arts as a fun framework, these cards help kids increase their focus, compassion, emotional balance and awareness. $18.95, ages 5-9, shambhala.com

Name and Tame Your Anxiety: A Kids Guide

Describes what anxiety is, how it works and how to manage it. This guide also explains self-advocacy and “translates” the common (and strange) things adults say about anxiety. $14.99, ages 9-13, freespirit.com

Mightier

Designed to help children better understand and regulate their emotions, including anger/aggression, irritability, frustration, anxiety or a diagnosis like ADHD, ODD and Autism Spectrum Disorder. Developed by clinicians at Boston Children’s Hospital and Harvard Medical School to help children practice coping skills by playing biofeedback games. Starting at $40/one month membership, tablet and heart rate monitor included; ages 6 to 12 who struggle with their emotions, mightier.com

Little Hero’s Journal

Guides children through a 13-week journey of self-discovery. From daily challenges that promote developing new skills to the weekly habit tracker that helps them create routines, children develop a growth mindset and the self-esteem. $25, ages 7+, bestself.co

 

 

 

 

NAPPA Award Winning products best for baby, toddlers and new moms

Meet our latest NAPPA Award Winners announced in January 2022:

Qeepsake
Capture your child’s milestones with this easy-to-use app. Members receive daily texts, prompting them to text back a moment or milestone with a photo. Qeepsake securely builds these texts and photos into a digital journal that can be shared with family and printed into a book. $95.88, Qeepsake.com

Chicco PhysioForma Silicone Mini Orthodontic Pacifier 0-2m
An extra light, ultra-small orthodontic pacifier designed especially for newborn babies. The unique angle and lateral curve of the nipple evenly distribute tongue pressure across baby’s palate. Tiny ridges and an inclined nipple shape guide proper tongue placement. $5.99, ages birth-2 months, chiccousa.com

Teddy Tunez Baby Musical Toy
A musical and a teething toy with a specific focus on the development of the senses. Features cheerful songs and vivid colors to engage babies and toddlers. Perfect for on-the-go. $21.99, ages birth-36 months, amazon.com

Tumbl Bear Impact Absorbing Hats
An innovative range of children’s hats (beanies, bucket hats, caps) that look, feel and wear like everyday hats, and feature a hidden layer of high absorption impact foam. $49.95, ages 6 months-6 years, tumblbear.com

NatureBond Silicone Ice-cream Baby Teether
The multiple layers of ice-cream swirls effectively help massage sore, swollen gums and soothe emerging teeth. Comes in 5 “flavors” — Strawberry, Chocolate, Vanilla, Matcha and Peppermint.
Free of BPA, phthalate, PVC, lead and cadmium. $16.90, ages 3 months+, naturebondglobal.com

Lulla Doll
A soother and sleep companion for babies, toddlers, and beyond. Imitates closeness to a caregiver at rest with its soft feel and soothing sounds of real-life heartbeat and breathing.⁠ $49.99, ages birth-6, lulladoll.com

HOFISH Women’s Maternity High Waisted Leggings
A great pair of yoga pants for a variety of occasions. Designed to fit comfortably with gradually increasing abdominal circumference. The high waist design can lift the buttocks to protect the waist. Stretchy and comfortable for all day wear. $21.99, amazon.com

HOFISH Over the Belly Maternity Shorts
The shorts designed for maternity moms. Have high stretch, providing enough support with your changing belly, but include plenty of style. $23.99, amazon.com

HOFISH Seamless Clip Down Nursing Bra
The perfect bra for new moms. Featuring a buttery soft feel, one-hand access, adjustable shoulder straps and easy drop cups. The unique push up padding gives the perfect support with style. $29.99, amazon.com

Planet Duck
Bath time is not complete with these cutest toys. These upright floating rubber ducks are a must-have for your baby bath accessories collection. Have little holes for squirting squeaking fun. $14.82, ages 3+, planetduck.world

We’re so excited to bring you our latest NAPPA Award winners just for babies!

Believe Diapers

An eco-friendly diaper brand with a 1-for-1 charity model, Believe Diapers is set to change the course of diaper need by donating one diaper to a U.S. family in need for every Believe Diaper purchased. Embracing core values of generosity, purity and responsibility, their mission is to provide parents with diapers that are good for babies and kind to the environment, while helping those in need. $24.99, birth-3.

MEMEENO Belly Band


MEMEENO Belly Band is made with 100% organic cotton front and back with an infill of super soft polyester fleece. It is all you need to keep baby’s tummy warm. For some babies, the band also has the added benefit of helping to soothe tummy aches, gas and general fussiness. It’s self-heating, the triple layer band warms itself using your baby’s own body temperature to soothe and calm. $26.99, ages birth-1 year.

Earth Mama’s A Little Something For Baby


Earth Mama’s Little Something for Baby is a bundle of travel-sized organic herbal favorites in 100% recyclable cardboard packaging. Safe for newborns, you’ll be set for baby with mini-sized versions of Earth Mama’s most-loved products, including Organic Diaper Balm, Sweet Orange Castile Baby Wash and Lotion, Calendula Baby Oil and Organic Baby Face Nose & Cheek Balm. Unboxing this will make moms feel more ready for baby, because honestly safe herbal skincare is truly a gift. $25.99

Niki’s Natural Wipes

Niki’s Natural Wipes are natural baby wipes infused with organic Coconut Oil and Manuka Honey essence. As first time parents, Dr. Durka and Suthan Naganayagam experienced first hand diaper rashes and irritations with their first son, Niki, leading them to create their own brand of all natural baby wipes. With backgrounds in healthcare, science and technology, they spent many long nights researching organic substances and were able to develop the wipes which have earned one of the highest certifications from the Environmental Working Group (EWG™). $29.95/ 4-pack, ages birth+.

Teethe-eez Teether

The Nuby Teethe-eez super soft silicone teether’s unique textured design provides comfort to baby’s delicate gums. It is 100% BPA free, and provides stimulus to the lips and tongue and assists in the eruption of teeth by gently massaging infant’s gums. Plus, it includes a hygienic case that is great for on-the-go and is BPA free. $4.99, ages birth+.

Lulla Owl

Lulla-Owl is a NAPPA Award Winner
The Lulla Owl by RoroCare Inc. is a soother and sleep companion for the smallest babies and also great on the go. Soft, small and lightweight, the Lulla Owl has no plush filling, making it an especially safe option for hospitals and the most sensitive babies. With 24h sounds of natural heartbeat and breathing, the Lulla Owl offers continuous comfort and support.

For more award-winning products visit nappaawards.com

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