GeoSafari Jr. My First Walkie Talkies
Encourage exploration, communication and build confidence. Features a single button for easy use, a secure kid-to-kid radio channel, wrist strap, 90-meter range and durable design. $21.99, ages 4+, educationalinsights.com

Cry Babies Minnie Mouse
Meet the adorable toy that cries real tears just like a real baby. The newest addition comes dressed inspired by one of Disney’s most beloved characters – Minnie Mouse, complete with her classic polkadot dress and iconic mouse ears. When she’s crying, put her pacifier in her mouth and watch as she magically stops crying. $24.99, ages birth-24 months, target.com

Cry Babies Tiny Cuddles Disney
The softest version of these popular dolls now have a magical makeover as Disney inspired characters. Feature Disney’s Mickey Mouse, Minnie Mouse, Stitch, Daisy Duck and Winnie the Pooh. Each one comes with a matching pacifier and cries real tears. $12.99, ages birth-24 months, target.com

Kidscleancar
Features a unique detachable mop attachment that allows children to help clean the floor while they play. Can be installed and removed in just two seconds. The design is versatile for both indoor and outdoor use. Includes a variable speed feature with a rotary button that allows parents to set speed limits. $199, ages 3-8 years, henrytoybox.com

Tamagotchi Uni Sanrio Characters
This device integrates two iconic and beloved brands. Users can collect Sanrio accessories and items for their character alongside innovative Tamagotchi gameplay. Players can pamper their character with Sanrio-inspired treats, adorn them with adorable accessories including the iconic bow, and engage in interactive games that capture the essence of Sanrio’s celebrated spirit. $79.99, ages 6+, bandai.com

Tamagotchi Connection
A cultural phenomenon. The next chapter in the Tamagotchi legacy, bringing back treasured elements from the past for today’s fans. Boasts an array of features designed to delight users of all ages. With pixelated technology, each virtual pet comes to life in great detail, offering an interactive companionship experience. $29.99, ages 6+, bandai.com

Hello Kitty Tamagotchi Nano
Brings together the timeless charm of Hello Kitty with the gameplay of the classic Tamagotchi. With adorable Hello Kitty-themed graphics and mini-games, fans of the beloved character can nurture their characters in true Tamagotchi style. If you take good care of your Tamagotchi character, it will go on a journey to London with Hello Kitty. $19.99, ages 8+, bandai.com

Aphmau 11” Classic Mystery Plush
These new 11” plushies are the latest official Aphmau release, including 8 different MeeMeows to collect. Each comes in a blind bag for surprise unboxing fun with super soft fur, squishy bodies and signature happy faces. $19.99, ages 3-8, bonkertoys.com

LankyBox Golden Mystery Boxy
This all-new set is filled with awesome collectibles, making it the ultimate surprise unboxing experience. Includes micro figures, a pop-it, a lanyard with charm, and stickers, all in a special gold color. $19.99, ages 3+, bonkertoys.com




















1. Please tell us a little about your company’s mission.
It’s important to listen and play out of your comfort zone.
Peter: I have two teens (16 & 18) and they provided a tremendous amount of insight into toy design at their various stages of their development. We spent a lot of time together playing with our new toys learning what works and what doesn’t. It was interesting to see what they gravitated towards and as a toy maker I tried not to influence them with things I brought home as I really wanted genuine feedback. In my experience kids want to please you and will tell you they like something if they think you do as well. My children were at a great age, 3 &5 when our big hit toy brand Squinkies came to market, and they were an instant hit with them! The industry had never seen a toy IN a capsule, so Squinkies was a pretty big innovation in the market. They loved the collectability aspect and their squishy tactile feel. And having all of our kids be able to play test it and give us feedback on the tiny characters was just invaluable.
5. Tell us a little about the power of play and why it’s so important.



























erience (last one I promise). The memories we make together are what dad enjoys most,
What are you most proud of since launching Hey Buddy Hey Pal?